Privacy Policy

Privacy Policy

WildSmiths (“we”, “us”, “our”) is a sole trader business operating from the Isle of Coll, Scotland. This policy explains how we collect and handle your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy or how we handle your data, please contact us at info@wildsmiths.co.uk.

What data we collect and why

Analytics (Google Analytics 4)

If you give your consent, we use Google Analytics 4 (operated by Google LLC) to collect anonymised information about how visitors use our website — for example, which pages are visited and roughly where in the world visitors are based. This helps us improve the site.

• Legal basis: Consent (UK GDPR Article 6(1)(a))
• Data transferred outside the UK: Yes — Google processes data in the USA under Google’s Standard Contractual Clauses.
• Retention: Up to 14 months within Google Analytics (our default setting).
• You can withdraw consent at any time by clearing your browser cookies. Your analytics preference is stored in a cookie called ws_cookie_consent.

We do not collect analytics data until you have accepted cookies.

Comments

When you leave a comment on a page, we collect your name, email address, and comment text.

• Legal basis: Legitimate interests (UK GDPR Article 6(1)(f)) — to enable community discussion and respond to questions about our content.
• Your name and comment may be displayed publicly on the page.
• Your email address is never shown publicly. We use it only to notify you of replies and to identify and remove spam.
• Retention: Comments and associated data are kept for as long as the relevant page is published. You may request deletion at any time by contacting us.

Cookies

You can delete or block cookies at any time via your browser settings. Doing so will not affect your ability to browse the site.

Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Erase your data (“right to be forgotten”)
• Object to how we process your data
• Withdraw consent at any time (where we rely on consent)
• Lodge a complaint with the UK supervisory authority — the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113

To exercise any of these rights, email us at info@wildsmiths.co.uk. We will respond within one month.

Third-party services

We use the following third-party services which may process personal data on our behalf:

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised. Continued use of the site after changes have been made constitutes acceptance of the updated policy.

Last updated: 11 April 2026